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  6. Dig It Acquires Spotmyuv

M&A Deal Summary

Dig It Acquires Spotmyuv

On March 1, 2021, Dig It acquired consumer products company Spotmyuv

Acquisition Highlights
  • This is Dig It’s 1st transaction in the Consumer Products sector.
  • This is Dig It’s 1st transaction in Canada.
  • This is Dig It’s 1st transaction in Ontario.

M&A Deal Summary
Date 2021-03-01
Target Spotmyuv
Sector Consumer Products
Buyer(s) Dig It
Deal Type Add-on Acquisition

Target

Spotmyuv

Mississauga, Ontario, Canada
Spotmyuv is a producer of sunscreen sensing technology that makes it to re-apply sunscreen and stay sun safe. Spotmyuv's engineering of a unique biopolymer layer--the only sun awareness product of its kind using Dermatrue technology. Dermatrue is scientifically proven to absorb the sunscreen and wear off at the same rate as your skin, enabling the color-changing layer of the sticker to warn you at the correct time to reapply. Spotmyuv was founded in 2014 and is based in Mississauga, Ontario.

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Buyer(S) 1

Buyer

Dig It

Brampton, Ontario, Canada
Category Company
Founded 2008
Sector Consumer Products
DESCRIPTION

Dig It is a manufacturer of Dig It Handwear gloves sunglasses and body products. Dig It was founded in 2008 and is based in Brampton, Ontario.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2021 M&A 1 of 1
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