Add-on Acquisition • Marketing

Did-it.com Acquires The Halo Group

On May 10, 2017, Did-it.com acquired marketing company The Halo Group

Acquisition Context
  • This is Did-it.com’s 2nd transaction in the Marketing sector.
  • This is Did-it.com’s 5th transaction in the United States.
  • This is Did-it.com’s 4th transaction in New York.

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M&A Deal Summary

Date May 10, 2017
Target The Halo Group
Sector Marketing
Buyer(s) Did-it.com
Deal Type Add-on Acquisition

Target Company

The Halo Group

New York, New York, United States
The Halo Group is a branding and marketing communications agency that helps companies bring value to every experience a customer has with their brand. To do this, Halo brings together experts in business, branding, creative, public relations, digital and automated content marketing, search engine services, digital direct mail and traditional and social media to work as a single team. The Halo Group works closely with industry leaders focused on best-of-breed technology, and advanced analytics that deliver unmatched results. Halo’s work and staff have been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards. Founded in 1994, The Halo Group is a division of Didit.com and headquartered in New York. Halo is a member of AMIN, AAAA, PRSA, AMIN, NAWBO, and a recognized MWBE.
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Buyer Overview 1

Buyer

Did-it.com

Mineola, New York, United States

Category Company
Founded 1996
Sector Media
DESCRIPTION

Didit.com is a privately held industry pioneer in Search Engine Marketing and Digital Marketing.


Deal Context for Buyer #
Overall 5 of 5
Sector: Marketing 2 of 2
Type: Add-on Acquisition 4 of 4
State: New York 4 of 4
Country: United States 5 of 5
Year: 2017 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-06 Freshbrick

New York, New York, United States

Freshbrick, Inc. is an idea-driven, strategy-based advertising agency whose purpose is to build client brands by creating relevant, provocative communications between companies and their customers.

Buy -