M&A Deal Summary

Diagnostics Plus Acquires Marketing Insights

On May 14, 2010, Diagnostics Plus acquired marketing company Marketing Insights from Dean NYC

Acquisition Highlights
  • This is Diagnostics Plus’ 1st transaction in the Marketing sector.
  • This is Diagnostics Plus’ 1st transaction in the United States.
  • This is Diagnostics Plus’ 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2010-05-14
Target Marketing Insights
Sector Marketing
Buyer(s) Diagnostics Plus
Sellers(s) Dean NYC
Deal Type Divestiture

Target

Marketing Insights

State College, Pennsylvania, United States
Marketing Insights, Inc. is a marketing research and brand advisory company headed by veteran marketing consultant Karen Dubinsky.

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Buyer(S) 1

Buyer

Diagnostics Plus

State College, Pennsylvania, United States

Category Company
Sector Information Technology
DESCRIPTION

Diagnostics Plus, Inc. is a provider of IT services.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Pennsylvania M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2010 M&A 1 of 1

Seller(S) 1

SELLER

Dean NYC

New York, New York, United States

Category Company
Sector Media
DESCRIPTION

Dean NYC is a provider of media and strategic brand marketing and communication services.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Pennsylvania M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2010 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-06 Marketing Insights

State College, Pennsylvania, United States

Marketing Insights, Inc. is a marketing research and brand advisory company headed by veteran marketing consultant Karen Dubinsky.

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