Investment Summary

Diageo Invests In Serengeti Breweries

On October 26, 2010, Diageo invested in beverage company Serengeti Breweries

Investment Highlights
  • This is Diageo’s 5th transaction in the Beverages sector.
  • This is Diageo’s 1st transaction in Tanzania.

Investment Summary

Date 2010-10-26
Target Serengeti Breweries
Sector Beverages
Investor(s) Diageo
Deal Type Stake Purchase

Target

Serengeti Breweries

Dar es Salaam, Tanzania
Serengeti Breweries Ltd. is a major brewer and distributor of beverages in Tanzania and produces a portfolio of beer and non-alcoholic products, including its flagship Premium Serengeti Lager.

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Investor(S) 1

Investor

Diageo

London, United Kingdom

Category Company
Founded 1886
Sector Beverages
Employees30,092
Revenue 20.3B GBP (2024)
DESCRIPTION

Diageo is a global producer of beverages. The Company offers a collection of beverage alcohol brands across spirits, beer and wine. Diageo was founded in 1886 and is based in London, United Kingdom.


DEAL STATS #
Overall 5 of 19
Sector (Beverages) 5 of 17
Type (Stake Purchase) 2 of 2
Country (Tanzania) 1 of 1
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-16 Stirrings

Fall River, Massachusetts, United States

Stirrings LLC is a makers of Stirrings, a premium cocktail mixer portfolio to 100 percent.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-24 Mey Icki Sanayi ve Ticaret A.S.

Istanbul, Turkey

Mey Alcoholic Beverages is the domestic market leader in Turkey in the vodka, gin and liqueur categories. Mey Alcoholic Beverages also exports to many countries in the world. Its unique liqueurs, produced using natural fruit, are seen among the best liqueurs not only of Turkey but of the world.

Buy $2.1B