M&A Deal Summary

Diageo Acquires Stirrings

On June 16, 2009, Diageo acquired beverage company Stirrings

Acquisition Highlights
  • This is Diageo’s 4th transaction in the Beverages sector.
  • This is Diageo’s 2nd transaction in the United States.
  • This is Diageo’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2009-06-16
Target Stirrings
Sector Beverages
Buyer(s) Diageo
Deal Type Add-on Acquisition

Target

Stirrings

Fall River, Massachusetts, United States
Stirrings LLC is a makers of Stirrings, a premium cocktail mixer portfolio to 100 percent.

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Buyer(S) 1

Buyer

Diageo

London, United Kingdom
Category Company
Founded 1886
Sector Beverages
Employees30,092
Revenue 20.3B GBP (2024)
DESCRIPTION

Diageo is a global producer of beverages. The Company offers a collection of beverage alcohol brands across spirits, beer and wine. Diageo was founded in 1886 and is based in London, United Kingdom.

DEAL STATS #
Overall 4 of 19
Sector (Beverages) 4 of 17
Type (Add-on Acquisition) 2 of 15
State (Massachusetts) 1 of 1
Country (United States) 2 of 9
Year (2009) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-02-26 Namibia Breweries - Windhoek Beer

Windhoek, Namibia

Windhoek Lager, Windhoek Light and Windhoek Draught, the Windhoek beers are premium brands with a unique and long heritage, having been brewed in Namibia in accordance with the Reinheitsgebot.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-26 Serengeti Breweries

Dar es Salaam, Tanzania

Serengeti Breweries Ltd. is a major brewer and distributor of beverages in Tanzania and produces a portfolio of beer and non-alcoholic products, including its flagship Premium Serengeti Lager.

Buy -
Mergr

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