M&A Deal Summary

Diageo Acquires Aviation American Gin

On August 17, 2020, Diageo acquired beverage company Aviation American Gin from Davos Brands

Acquisition Highlights
  • This is Diageo’s 14th transaction in the Beverages sector.
  • This is Diageo’s 6th transaction in the United States.
  • This is Diageo’s 2nd transaction in New York.

M&A Deal Summary
Date 2020-08-17
Target Aviation American Gin
Sector Beverages
Buyer(s) Diageo
Sellers(s) Davos Brands
Deal Type Divestiture

Target

Aviation American Gin

New York, New York, United States
Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavor profile.

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Buyer(S) 1

Buyer

Diageo

London, United Kingdom
Category Company
Founded 1886
Sector Beverages
Employees30,092
Revenue 20.3B GBP (2024)
DESCRIPTION

Diageo is a global producer of beverages. The Company offers a collection of beverage alcohol brands across spirits, beer and wine. Diageo was founded in 1886 and is based in London, United Kingdom.

DEAL STATS #
Overall 14 of 19
Sector (Beverages) 14 of 17
Type (Divestiture) 2 of 2
State (New York) 2 of 2
Country (United States) 6 of 9
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-17 Davos Brands

New York, New York, United States

Davos Brands build and develop the highest quality, best-in-class wine, and spirits brands that create a valuable and lasting connection with consumers. We do this through teamwork, innovation, entrepreneurial spirit, and relentless perseverance. Our team thinks outside of the box and finds ways to obtain outstanding results through an entrepreneurial focus. Davos Brands LLC was established in 2014 and is headquartered in New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-26 Chase Distillery

Hereford, United Kingdom

Chase Distillery Ltd. is an operator of Chase GB Gin and Chase Original Potato Vodka. Chase Distillery portfolio includes seven gins, four vodkas, and an elderflower liqueur. In addition to Chase GB Gin, a smooth, full-bodied gin, perfectly balanced with juniper, spice, and citrus, Chase has created a number of flavored gins including Pink Grapefruit & Pomelo, Seville Marmalade, and Rhubarb & Bramley Apple Gin, which are leading gin innovations that are fresh, zesty and tangy in taste. The portfolio also includes Williams Elegant 48 Gin, made using 48 rare varieties of apple from 200-year old orchards. Chase Distillery was founded in 2008 and is based in Hereford, United Kingdom.

Buy -

Seller(S) 1

SELLER

Davos Brands

New York, New York, United States
Category Company
Founded 2014
Sector Beverages
DESCRIPTION

Davos Brands build and develop the highest quality, best-in-class wine, and spirits brands that create a valuable and lasting connection with consumers. We do this through teamwork, innovation, entrepreneurial spirit, and relentless perseverance. Our team thinks outside of the box and finds ways to obtain outstanding results through an entrepreneurial focus. Davos Brands LLC was established in 2014 and is headquartered in New York.

DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-29 Sombra Mezcal

United States

Sombra Mezcal is a producer of craft spirits. Made from organically farmed, high altitude Espadin Agave, and distilled in Oaxaca, Mexico at the traditional strength of 90 proof.

Buy -
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