M&A Deal Summary

DI Mittelstand Acquires Iconia

On February 9, 2024, private equity firm DI Mittelstand acquired marketing company Iconia from AFINUM Management

Acquisition Highlights
  • This is DI Mittelstand’s 1st transaction in the Marketing sector.
  • This is DI Mittelstand’s 1st transaction in Switzerland.

M&A Deal Summary

Date 2024-02-09
Target Iconia
Sector Marketing
Buyer(s) DI Mittelstand
Sellers(s) AFINUM Management
Deal Type Secondary Buyout

Target

Iconia

Schwyz, Switzerland
Iconia is a provider of promotional solutions for high-end brands and products. Iconia includes architecture, trade show presentations, shop design as well as the design and production of point of purchase displays and product packaging. Iconia is based in Schwyz, Switzerland.

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Buyer(S) 1

DESCRIPTION

DI Mittelstand is a private equity investor principally focused on special situation investments in Germany, Austria, and Switzerland. The Firm looks to invest up to €30 million in businesses generating €40 to €750 million of revenue. The Firm does not have any sector preferences and targets a range of investment situations including corporate carve-outs of non-core business units, shareholder restructurings, management buyouts/buyins, and turnarounds. DI Mittelstand is headquartered in Munich.


DEAL STATS #
Overall 8 of 8
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 2 of 2
Country (Switzerland) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-05 Loibl

Straubing, Germany

Loibl is a supplier and manufacturer of customer-specific transport solutions for bulk materials, from individual components to complex systems. Loibl was founded in 1961 and is based in Straubing, Germany.

Sell -

Seller(S) 1

SELLER

AFINUM Management

Munich, Germany

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 1.1B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

AFINUM Management GmbH is a private equity firm that targets mid-market companies. The Firm primarily targets opportunities in German-speaking Europe and seeks businesses generating €25 to €500 million in revenues. AFINUM will consider a variety of transaction situations, including MBOs, MBIs, and growth capital financings. The Firm will not invest in turnarounds. AFINUM Management GmbH was formed in 2000 and is based Munich. The Firm has additional offices in Zurich and Hong Kong.


DEAL STATS #
Overall 24 of 25
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 16 of 17
Country (Switzerland) 7 of 7
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-25 Objektkultur Software

Karlsruhe, Germany

Objektkultur Software offers a comprehensive set of cloud applications, including CRM, ERP and custom software development, complemented by cloud security, analytics and AI. The company exhibits excellent organic growth potential and a distinct competitive edge, rigorously focused on more complex cloud platf, orm and application building within the Microsoft ecosystem. Objektkultur Software was founded in 2000 and is based in Karlsruh, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-29 PROLOGA

Halle, Germany

PROLOGA offers utilities and circular economy companies certified SAP solution add-ons. Our high consulting and service quality has been proven in a large number of projects. We can look back on many years of intensive cooperation with well-known customers from the utilities and waste management industry. Particularly we are proud of our successful partnership with SAP SE. Our experience in the standardization and optimization of processes have been transferred into IT solutions that are available as SAP SolEx products on the SAP price list as well as on the SAP Appstore. PROLOGA was founded in 2001 and is based in Halle, Germany.

Buy -