M&A Deal Summary

DEPT Acquires 3Q Digital

On April 21, 2022, DEPT acquired marketing company 3Q Digital from PSP Capital Partners

Acquisition Highlights
  • This is DEPT’s 3rd transaction in the Marketing sector.
  • This is DEPT’s 1st transaction in the United States.
  • This is DEPT’s 1st transaction in Illinois.

M&A Deal Summary
Date 2022-04-21
Target 3Q Digital
Sector Marketing
Buyer(s) DEPT
Sellers(s) PSP Capital Partners
Deal Type Add-on Acquisition

Target

3Q Digital

Chicago, Illinois, United States
3Q Digital is a provider of digital marketing services. 3Q Digital was founded in 2008 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

DEPT

Amsterdam, Netherlands
Category Company
Founded 2015
Sector Marketing
Employees750
DESCRIPTION

DEPT is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more. DEPT merges creativity, technology, and data. DEPT was founded in 2015 and is based in Amsterdam, Netherlands.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 3 of 3
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-28 factor-a

Cologne, Germany

The Global Marketplace Group GmbH is a digital agency. factor-a provides manufacturers and brands with the decisive advantage for more sales on Amazon by combining intelligent software with agency performance. The Global Marketplace Group GmbH was established in 2015 and is based in Cologne, Germany.

Buy -

Seller(S) 1

SELLER

PSP Capital Partners

Investor Investor Investor Investor Investor

Category Family Office
Size Small
Type Sector Agnostic
DESCRIPTION

PSP Capital Partners is the family office for Penny Pritzker. PSP Capital looks to invest in real estate, investment funds/partnerships, as well as directly in companies. The direct investment group invests in established, profitable and growing businesses in partnership with management teams. PSP seeks to commit $15 to $100 million per transaction in a variety of transaction situations including special situations, consolidations, buyouts, and recapitalizations. Sectors of interest include business services, niche manufacturing, value-added distribution, and food/agribusiness. PSP Capital Partners is based in Chicago.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 1 of 1
State (Illinois) 2 of 2
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-06 StormTrap

Romeoville, Illinois, United States

StormTrap offers solutions for managing runoff, protecting waterways, and improving the use of a property. StormTrap is committed to providing cost-effective, customized water management solutions to engineers, owners, and municipalities across North America and abroad. StormTrap was founded in 2002 and is based in Romeoville, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-01 Acrisure

Grand Rapids, Michigan, United States

Acrisure is a retail insurance brokerage offering comprehensive risk management and consulting solutions, including property & casualty, employee benefits, human resource outsourcing, loss & claims management, surety bonding and personal lines coverage. Acrisure was founded in 2005 and is based in Grand Rapids, Michigan.

Buy -
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