Add-on Acquisition • Media

Dentsu International Acquires Veriplan

On December 23, 2016, Dentsu International acquired media company Veriplan

Acquisition Context
  • This is Dentsu International’s 39th transaction in the Media sector.
  • This is Dentsu International’s 2nd transaction in Chile.

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M&A Deal Summary

Date December 23, 2016
Target Veriplan
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target Company

Veriplan

Santiago, Chile
Veriplan is a full service media agency.
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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


Deal Context for Buyer #
Overall 92 of 130
Sector: Media 39 of 43
Type: Add-on Acquisition 83 of 118
Country: Chile 2 of 3
Year: 2016 25 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-24 Bluecom Group

Shanghai, China

Bluecom Group is a provider of e-commerce consulting, development, localization, third party integration and managed services for businesses.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-16 blue-infinity SA

Geneva, Switzerland

blue-infinity SA is a provider of services that include digital transformation, digital marketing, CRM, e-commerce, creative and user experiences (UX).

Buy -

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