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  5. Dentsu International Acquires Verawom Digital Marketing Co.

M&A Deal Summary

Dentsu International Acquires Verawom Digital Marketing Co.

On February 10, 2014, Dentsu International acquired media company Verawom Digital Marketing Co.

Acquisition Highlights
  • This is Dentsu International’s 21st transaction in the Media sector.
  • This is Dentsu International’s 6th transaction in China.

M&A Deal Summary
Date 2014-02-10
Target Verawom Digital Marketing Co.
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Verawom Digital Marketing Co.

Shanghai, China
Verawom (Shanghai) Digital Marketing Co., Ltd. is a social media marketing, providing end-to-end social media services to a diverse client base.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 46 of 130
Sector: Media M&A 21 of 43
Type: Add-on Acquisition M&A Deals 43 of 118
Country: China M&A 6 of 10
Year: 2014 M&A 2 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-17 Socializer S.A

Warsaw, Poland

Socializer S.A is a social media group. Socializer provides a full range of outstanding capabilities in social media, including strategy development, advertising creative and marketing activations, paid advertising, research and performance analytics tools, as well as apps and games development.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-27 explido & Co. KG

Augsburg, Germany

explido GmbH & Co. KG is a digital marketing and sales agency that provides search engine optimization, display advertising, affiliate and mobile marketing.

Buy -
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