M&A Deal Summary

Dentsu International Acquires The Upper Storey Pte

On January 30, 2012, Dentsu International acquired marketing company The Upper Storey Pte

Acquisition Highlights
  • This is Dentsu International’s 7th transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Singapore.

M&A Deal Summary

Date 2012-01-30
Target The Upper Storey Pte
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

The Upper Storey Pte

Singapore, Singapore
The Upper Storey Pte Ltd. is a digital creative agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 30 of 130
Sector: Marketing M&A 7 of 60
Type: Add-on Acquisition M&A Deals 27 of 118
Country: Singapore M&A 1 of 3
Year: 2012 M&A 1 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-25 Master Ad

Moscow, Russia

Master Ad LLC is a full-service out-of-home agency. The company specialises in planning and buying of outdoor media campaigns, creating innovative non-standard Out of Home solutions.

Buy €15M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-22 Roundarch

Chicag, Illinois, United States

Roundarch, Inc. (Isobar) is a digital agency which specialises in designing and building enterprise-class digital solutions for clients such as Avis, HBO, Bloomberg Sports, Motorola and the US Air Force.

Buy $125M