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M&A Deal Summary

Dentsu International Acquires SVG Media Pvt.

On April 18, 2017, Dentsu International acquired digital media company SVG Media Pvt. from Smile Group

Acquisition Highlights
  • This is Dentsu International’s 2nd transaction in the Digital Media sector.
  • This is Dentsu International’s 6th transaction in India.

M&A Deal Summary
Date 2017-04-18
Target SVG Media Pvt.
Sector Digital Media
Buyer(s) Dentsu International
Sellers(s) Smile Group
Deal Type Divestiture

Target

SVG Media Pvt.

Gurgaon, India
SVG Media Pvt. Ltd. is one of the largest independent digital agencies in India. SVG Media includes the flagship brands DGM, Komli and Seventynine. Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. The group has one of the largest client bases in the Indian digital media sector with over 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 97 of 130
Sector: Digital Media M&A 2 of 9
Type: Divestiture M&A Deals 3 of 4
Country: India M&A 6 of 6
Year: 2017 M&A 5 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-03 Leapfrog Online

Evanston, Illinois, United States

Leapfrog Online is a performance marketing agency involved in helping brands to grow digital market share, acquire new customers, and deliver profitable sales. Leapfrog Online was formed in 1995 and is based in Evanston, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-01 Accordant Pty

Surry Hills, Australia

Accordant Pty Ltd. is a data driven customer experience and personalisation agency, further accelerating the network’s growth in this specialist area. Accordant is a certified business solutions partner of Adobe with deep expertise in using data and technology to target, personalise and optimise customer experiences in both paid and owned media.

Buy -

Seller(S) 1

SELLER

Smile Group

Gurgaon, India
Category Company
Founded 1999
Sector Business Services
DESCRIPTION

Smile Group is an internet group, focused on the digital industry with extensive holdings in the consumer internet and media space.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: India M&A 2 of 2
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-22 Prodigi

Gurgaon, India

Prodigi is an interactive marketing agency. Prodigi provides internet through integration of creative and technology into effective multi-screen digital destinations.

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