M&A Deal Summary

Dentsu International Acquires Steadman Group

On July 2, 2008, Dentsu International acquired media company Steadman Group

Acquisition Highlights
  • This is Dentsu International’s 14th transaction in the Media sector.
  • This is Dentsu International’s 1st transaction in Kenya.

M&A Deal Summary

Date 2008-07-02
Target Steadman Group
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Steadman Group

Nairobi, Kenya
Steadman Group is an independent research agency. Steadman provides custom market research and media monitoring for local and regional African businesses as well as a number of international clients.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 20 of 130
Sector: Media M&A 14 of 43
Type: Add-on Acquisition M&A Deals 18 of 118
Country: Kenya M&A 1 of 1
Year: 2008 M&A 7 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-11 MenCompany srl

Milan, Italy

MenCompany srl is a provider of strategy, consultancy and execution in events marketing and unconventional media. MenCompany specialises in tailor made one-off events, road-shows and ambient marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-25 Aposition

France

Aposition is an independent search engine marketing agency (SEO) optimisation specialists. It advises clients how to organise their website in order to maximise their presence in non-paid for, or organic, search engine listings.

Buy -