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  5. Dentsu International Acquires Socializer S.A

M&A Deal Summary

Dentsu International Acquires Socializer S.A

On January 17, 2014, Dentsu International acquired media company Socializer S.A

Acquisition Highlights
  • This is Dentsu International’s 20th transaction in the Media sector.
  • This is Dentsu International’s 1st transaction in Poland.

M&A Deal Summary
Date 2014-01-17
Target Socializer S.A
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Socializer S.A

Warsaw, Poland
Socializer S.A is a social media group. Socializer provides a full range of outstanding capabilities in social media, including strategy development, advertising creative and marketing activations, paid advertising, research and performance analytics tools, as well as apps and games development.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 45 of 130
Sector: Media M&A 20 of 43
Type: Add-on Acquisition M&A Deals 42 of 118
Country: Poland M&A 1 of 1
Year: 2014 M&A 1 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-24 TRIO Digital Integrated Co.

Shanghai, China

TRIO Digital Integrated (Shanghai) Co. Ltd. is a full service digital marketing agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-10 Verawom Digital Marketing Co.

Shanghai, China

Verawom (Shanghai) Digital Marketing Co., Ltd. is a social media marketing, providing end-to-end social media services to a diverse client base.

Buy -
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