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  6. Dentsu International Acquires Rockett Interactive

M&A Deal Summary

Dentsu International Acquires Rockett Interactive

On December 16, 2014, Dentsu International acquired media company Rockett Interactive

Acquisition Highlights
  • This is Dentsu International’s 30th transaction in the Media sector.
  • This is Dentsu International’s 9th transaction in the United States.
  • This is Dentsu International’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2014-12-16
Target Rockett Interactive
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Rockett Interactive

Cary, North Carolina, United States
Rockett Interactive, Inc. is a digital marketing agency. Rockett Interactive focuses on utilising data and analytics to guide the strategic development of smart, highly effective digital marketing programmes for its clients.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 58 of 130
Sector: Media M&A 30 of 43
Type: Add-on Acquisition M&A Deals 52 of 118
State: North Carolina M&A 1 of 1
Country: United States M&A 9 of 27
Year: 2014 M&A 14 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-11 OOH Plus Participações

Sao Paulo, Brazil

OOH Plus Participações Ltda is a provider of market analysis, research and social media solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-19 The SPOKE Agency

Toronto, Ontario, Canada

The SPOKE Agency Ltd. is a digital creative firm. SPOKE’s progressive agency model merges strategic planning, creative and content production, experiential marketing, media planning, buying and placement for brands in the lifestyle, retail and entertainment sectors.

Buy -
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