Add-on Acquisition • Digital Media

Dentsu International Acquires Outfox Intelligence AB

On June 1, 2017, Dentsu International acquired digital media company Outfox Intelligence AB

Acquisition Context
  • This is Dentsu International’s 5th transaction in the Digital Media sector.
  • This is Dentsu International’s 2nd transaction in Sweden.

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M&A Deal Summary

Date June 1, 2017
Target Outfox Intelligence AB
Sector Digital Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target Company

Outfox Intelligence AB

Stockholm, Sweden
Outfox Intelligence AB is a digital analytics and conversion company in Sweden. Outfox is a consultant company with expertise within digital analysis and conversion optimization. By gathering, processing and analyzing information, Outfox provides insights to its customers which strengthens their business. Outfox is also sales and service partner to Google Analytics 360 Suite. Since the start, Outfox has helped many organizations to become data-driven. Among customers are strong brands and international companies.
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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


Deal Context for Buyer #
Overall 101 of 130
Sector: Digital Media 5 of 9
Type: Add-on Acquisition 91 of 118
Country: Sweden 2 of 2
Year: 2017 9 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-25 Sesliharfler

istanbul, Turkey

Sesliharfler is a digital agency, delivering holistic digital marketing solutions to clients including P&G, Nestlé, Enerjisa, Mondelēz and Kent Gida. SesliHarfler is known for achieving high client satisfaction, with 45 digital experts servicing clients in the FMCG, automotive, manufacturing and banking sectors. The agency has been recognised in both local and global creative and effectiveness awards including the Effies and the Kirmizi awards.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-09 Novus Group Holdings Pte

Singapore, Singapore

Novus Group Holdings Pte Ltd. is a multi-platform content and brand-publishing agency headquartered in Singapore with fully integrated editorial, design and digital teams. Providing end-to-end content services from strategy through to content creation and management, Novus delivers full spectrum content solutions with digital capabilities to global and regional blue chip clients across core areas of expertise including finance, travel and health.

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