M&A Deal Summary

Dentsu International Acquires OOH Plus Participações

On December 11, 2014, Dentsu International acquired media company OOH Plus Participações

Acquisition Highlights
  • This is Dentsu International’s 29th transaction in the Media sector.
  • This is Dentsu International’s 3rd transaction in Brazil.

M&A Deal Summary

Date 2014-12-11
Target OOH Plus Participações
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

OOH Plus Participações

Sao Paulo, Brazil
OOH Plus Participações Ltda is a provider of market analysis, research and social media solutions.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 57 of 130
Sector: Media M&A 29 of 43
Type: Add-on Acquisition M&A Deals 51 of 118
Country: Brazil M&A 3 of 5
Year: 2014 M&A 13 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-04 Tempero

London, United Kingdom

Tempero Ltd. is a full-service social media management agency offering integrated strategy, insights, moderation and engagement for global brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-16 Rockett Interactive

Cary, North Carolina, United States

Rockett Interactive, Inc. is a digital marketing agency. Rockett Interactive focuses on utilising data and analytics to guide the strategic development of smart, highly effective digital marketing programmes for its clients.

Buy -