M&A Deal Summary

Dentsu International Acquires Novus Group Holdings Pte

On June 9, 2017, Dentsu International acquired digital media company Novus Group Holdings Pte

Acquisition Highlights
  • This is Dentsu International’s 6th transaction in the Digital Media sector.
  • This is Dentsu International’s 3rd transaction in Singapore.

M&A Deal Summary

Date 2017-06-09
Target Novus Group Holdings Pte
Sector Digital Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Novus Group Holdings Pte

Singapore, Singapore
Novus Group Holdings Pte Ltd. is a multi-platform content and brand-publishing agency headquartered in Singapore with fully integrated editorial, design and digital teams. Providing end-to-end content services from strategy through to content creation and management, Novus delivers full spectrum content solutions with digital capabilities to global and regional blue chip clients across core areas of expertise including finance, travel and health.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 102 of 130
Sector: Digital Media M&A 6 of 9
Type: Add-on Acquisition M&A Deals 92 of 118
Country: Singapore M&A 3 of 3
Year: 2017 M&A 10 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-01 Outfox Intelligence AB

Stockholm, Sweden

Outfox Intelligence AB is a digital analytics and conversion company in Sweden. Outfox is a consultant company with expertise within digital analysis and conversion optimization. By gathering, processing and analyzing information, Outfox provides insights to its customers which strengthens their business. Outfox is also sales and service partner to Google Analytics 360 Suite. Since the start, Outfox has helped many organizations to become data-driven. Among customers are strong brands and international companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-15 The Customer Framework

Surrey, United Kingdom

The Customer Framework Ltd. is a marketing transformation consultancy. TCF helps a broad range of clients across sectors transform to take advantage of an ‘always-on’, super-connected, data rich world. The Customer Framework Ltd. was founded in 2006 and is based in Surrey, UK.

Buy -