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  5. Dentsu International Acquires NewWorld Group

M&A Deal Summary

Dentsu International Acquires NewWorld Group

On May 8, 2013, Dentsu International acquired media company NewWorld Group

Acquisition Highlights
  • This is Dentsu International’s 18th transaction in the Media sector.
  • This is Dentsu International’s 2nd transaction in Belgium.

M&A Deal Summary
Date 2013-05-08
Target NewWorld Group
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

NewWorld Group

Mechelen, Belgium
NewWorld Group is a brand activation and events specialists.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 41 of 130
Sector: Media M&A 18 of 43
Type: Add-on Acquisition M&A Deals 38 of 118
Country: Belgium M&A 2 of 2
Year: 2013 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-07 Lucidity Digital

Dublin, Ireland

Lucidity Digital is a web design and development agency provides a wide range of creative and production solutions for both web and mobile.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-22 Social Embassy BV

Amsterdam, Netherlands

Social Embassy BV is a specialist social media agency whose focus is on community management and consulting.

Buy -
Mergr

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