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  5. Dentsu International Acquires Netsociety BV

M&A Deal Summary

Dentsu International Acquires Netsociety BV

On November 19, 2012, Dentsu International acquired marketing company Netsociety BV

Acquisition Highlights
  • This is Dentsu International’s 15th transaction in the Marketing sector.
  • This is Dentsu International’s 2nd transaction in the Netherlands.

M&A Deal Summary
Date 2012-11-19
Target Netsociety BV
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Netsociety BV

Amsterdam, Netherlands
Netsociety BV is a specialist performance marketing agency whose focus is on search marketing and digital performance media.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 39 of 130
Sector: Marketing M&A 15 of 60
Type: Add-on Acquisition M&A Deals 36 of 118
Country: Netherlands M&A 2 of 5
Year: 2012 M&A 10 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-29 Hablar

Tokyo, Japan

Hablar is a performance marketing and search agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-07 Lucidity Digital

Dublin, Ireland

Lucidity Digital is a web design and development agency provides a wide range of creative and production solutions for both web and mobile.

Buy -
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