Add-on Acquisition • Marketing

Dentsu International Acquires Merdeka LHS Sdn. Bhd.

On April 1, 2016, Dentsu International acquired marketing company Merdeka LHS Sdn. Bhd.

Acquisition Context
  • This is Dentsu International’s 27th transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Malaysia.

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M&A Deal Summary

Date April 1, 2016
Target Merdeka LHS Sdn. Bhd.
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target Company

Merdeka LHS Sdn. Bhd.

Kuala Lumpur, Malaysia
Merdeka LHS Sdn. Bhd. is a creative boutique and brand consultancy agency.
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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


Deal Context for Buyer #
Overall 75 of 130
Sector: Marketing 27 of 60
Type: Add-on Acquisition 67 of 118
Country: Malaysia 1 of 2
Year: 2016 8 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-30 Darwin Marketing

Shanghai, China

Darwin Marketing Ltd. is a marketing agency that provides SEO, e-commerce and social media marketing services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-06 Consider Digital

Kuala Lumpur, Malaysia

Consider Digital is a full-service digital advertising and marketing agency.

Buy -