Add-on Acquisition • Marketing

Dentsu International Acquires Master Ad

On August 25, 2011, Dentsu International acquired marketing company Master Ad for 15M EUR

Acquisition Context

This is Dentsu International’s 6th transaction in the Marketing sector.
This is Dentsu International’s 2nd largest (disclosed) transaction.
This is Dentsu International’s 2nd transaction in Russia.

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M&A Deal Summary
Date	August 25, 2011
Target	Master Ad
Sector	Marketing
Buyer(s)	Dentsu International
Deal Type	Add-on Acquisition
Deal Value	15M EUR

Target Company

Master Ad

Moscow, Russia

Master Ad LLC is a full-service out-of-home agency. The company specialises in planning and buying of outdoor media campaigns, creating innovative non-standard Out of Home solutions.

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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category	Company
Sector	Marketing

DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

Deal Context for Buyer	#
Overall	29 of 130
Sector: Marketing	6 of 60
Type: Add-on Acquisition	26 of 118
Country: Russia	2 of 2
Year: 2011	5 of 5
Size (of disclosed)	2 of 6

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2011-07-27	Synovate Auckland, New Zealand Synovate Ltd. provides market research services.	Sell	£525M

DATE

TARGET

DEAL TYPE

VALUE

2011-07-27

Synovate

Auckland, New Zealand

Synovate Ltd. provides market research services.

Sell

£525M

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-01-30	The Upper Storey Pte Singapore, Singapore The Upper Storey Pte Ltd. is a digital creative agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-01-30

The Upper Storey Pte

Singapore, Singapore

The Upper Storey Pte Ltd. is a digital creative agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.

Buy

Explore Related M&A Activity

Marketing M&A - Add-on Acquisition M&A Deals - Russia M&A - 2011 M&A