M&A Deal Summary

Dentsu International Acquires Magnetix A/S

On June 16, 2016, Dentsu International acquired marketing company Magnetix A/S

Acquisition Highlights
  • This is Dentsu International’s 32nd transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Denmark.

M&A Deal Summary

Date 2016-06-16
Target Magnetix A/S
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Magnetix A/S

Copenhagen, Denmark
Magnetix A/S is a digital marketing agency that specializes in web solutions, advertising, email and integrated dialogue marketing services.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 81 of 130
Sector: Marketing M&A 32 of 60
Type: Add-on Acquisition M&A Deals 72 of 118
Country: Denmark M&A 1 of 1
Year: 2016 M&A 14 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-14 Search Factory

Fortitude Valley, Australia

Search Factory is a search and performance agency. Search Factory is a provider of services including search engine marketing, content marketing and development, analytics as well as digital strategy and brings together both local and global talent and knowledge to deliver cutting edge solutions for its clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-14 WIS Performance Media

Taipei, Taiwan

WIS Performance Media, Inc. is a digital search and performance agency. WIS provides full service digital performance services for 1,500 clients across a range of diverse brand verticals.

Buy -