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M&A Deal Summary

Dentsu International Acquires iProspect

On December 22, 2004, Dentsu International acquired marketing company iProspect for 50M USD

Acquisition Highlights
  • This is Dentsu International’s 1st transaction in the Marketing sector.
  • This is Dentsu International’s 2nd largest (disclosed) transaction.
  • This is Dentsu International’s 1st transaction in Germany.

M&A Deal Summary
Date 2004-12-22
Target iProspect
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

iProspect

Hamburg, Germany
iProspect GmbH is a digital performance marketing agency.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 1 of 130
Sector: Marketing M&A 1 of 60
Type: Add-on Acquisition M&A Deals 1 of 118
Country: Germany M&A 1 of 3
Year: 2004 M&A 1 of 1
Size (of disclosed) 2 of 6
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-30 Interview-NSS

Amsterdam, Netherlands

Interview-NSS is an independent full-service market research business. Its areas of particular expertise include polling, customer satisfaction and loyalty, media and branding research.

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