Add-on Acquisition • Marketing

Dentsu International Acquires iProspect

On December 22, 2004, Dentsu International acquired marketing company iProspect for 50M USD

Acquisition Context

This is Dentsu International’s 1st transaction in the Marketing sector.
This is Dentsu International’s 2nd largest (disclosed) transaction.
This is Dentsu International’s 1st transaction in Germany.

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M&A Deal Summary
Date	December 22, 2004
Target	iProspect
Sector	Marketing
Buyer(s)	Dentsu International
Deal Type	Add-on Acquisition
Deal Value	50M USD

Target Company

iProspect

Hamburg, Germany

iProspect GmbH is a digital performance marketing agency.

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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category	Company
Sector	Marketing

DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

Deal Context for Buyer	#
Overall	1 of 130
Sector: Marketing	1 of 60
Type: Add-on Acquisition	1 of 118
Country: Germany	1 of 3
Year: 2004	1 of 1
Size (of disclosed)	2 of 6

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2007-01-30	Interview-NSS Amsterdam, Netherlands Interview-NSS is an independent full-service market research business. Its areas of particular expertise include polling, customer satisfaction and loyalty, media and branding research.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2007-01-30

Interview-NSS

Amsterdam, Netherlands

Interview-NSS is an independent full-service market research business. Its areas of particular expertise include polling, customer satisfaction and loyalty, media and branding research.

Buy

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