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  6. Dentsu International Acquires Digital Pi

M&A Deal Summary

Dentsu International Acquires Digital Pi

On January 27, 2020, Dentsu International acquired marketing company Digital Pi

Acquisition Highlights
  • This is Dentsu International’s 58th transaction in the Marketing sector.
  • This is Dentsu International’s 25th transaction in the United States.
  • This is Dentsu International’s 2nd transaction in Texas.

M&A Deal Summary
Date 2020-01-27
Target Digital Pi
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Digital Pi

Dallas, Texas, United States
Digital Pi, Inc. is a full-service B2B digital marketing agency focused on marketing automation consulting services that help companies get the most value from their investment in Marketo Engage and integrated technologies. Digital Pi defined the widely adopted Digital Pi Gold Standard framework, a blueprint for achieving measurable and repeatable marketing with Adobe Engage.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 128 of 130
Sector: Marketing M&A 58 of 60
Type: Add-on Acquisition M&A Deals 116 of 118
State: Texas M&A 2 of 2
Country: United States M&A 25 of 27
Year: 2020 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-14 E-Nor

Santa Clara, California, United States

E-Nor, Inc. is a global digital analytics and marketing optimization consulting firm. E-Nor was founded in 2003 and is based in Santa Clara, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-30 4Cite Marketing

Albany, New York, United States

4Cite Marketing is a data services technology company in the eCommerce sector. 4Cite Consumer Insights Interaction Hub™ uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence purchasing activity. 4Cite Marketing was established in 2010 and is based in Albany, New York.

Buy -
Mergr

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