M&A Deal Summary

Dentsu International Acquires Catch Stone Advertising Co.

On July 20, 2012, Dentsu International acquired marketing company Catch Stone Advertising Co.

Acquisition Highlights
  • This is Dentsu International’s 9th transaction in the Marketing sector.
  • This is Dentsu International’s 4th transaction in China.

M&A Deal Summary

Date 2012-07-20
Target Catch Stone Advertising Co.
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Catch Stone Advertising Co.

Beijing, China
Catch Stone Advertising (Beijing) Co. Ltd. is a full service digital media and marketing agency.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 33 of 130
Sector: Marketing M&A 9 of 60
Type: Add-on Acquisition M&A Deals 30 of 118
Country: China M&A 4 of 10
Year: 2012 M&A 4 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-05 Beijing eLink Advertising Co.

Beijing, China

Beijing eLink Advertising Co. Ltd. is a media-skilled full service digital agency specialising in marketing communications strategy, online media buying and online PR, as well as website design.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-01 I Spy Marketing

London, United Kingdom

I Spy Marketing Ltd. is a digital marketing agency that delivers integrated search, social, display, conversion and mobile campaigns.

Buy -