Add-on Acquisition • Media

Dentsu International Acquires Branded

On October 2, 2018, Dentsu International acquired media company Branded

Acquisition Context

This is Dentsu International’s 43rd transaction in the Media sector.
This is Dentsu International’s 10th transaction in China.

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M&A Deal Summary
Date	October 2, 2018
Target	Branded
Sector	Media
Buyer(s)	Dentsu International
Deal Type	Add-on Acquisition

Target Company

Branded

Hong Kong, China

Branded Ltd. is a producer of live media events. Branded connects businesses, brands, celebrities and fans through large and small scale events. It specialises in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events. Branded Ltd. was founded in 2002 and is based in Hong Kong.

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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category	Company
Sector	Marketing

DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

Deal Context for Buyer	#
Overall	119 of 130
Sector: Media	43 of 43
Type: Add-on Acquisition	107 of 118
Country: China	10 of 10
Year: 2018	10 of 14

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-07-24	Whitespace Edinburgh, United Kingdom Whitespace is a creative agency with a focus on digital and brand design, Whitespace has developed into one of Scotland’s major and most awarded creative agencies with a client list that includes Aegon, Sainsbury’s Bank, and the Scottish Government.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-07-24

Whitespace

Edinburgh, United Kingdom

Whitespace is a creative agency with a focus on digital and brand design, Whitespace has developed into one of Scotland’s major and most awarded creative agencies with a client list that includes Aegon, Sainsbury’s Bank, and the Scottish Government.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-10-04	B2B International London, United Kingdom B2B International is a business-to-business (B2B) market research company. B2B International provides bespoke market research solutions for its global clients. B2B International was founded in 1998 and is based in London, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2018-10-04

B2B International

London, United Kingdom

B2B International is a business-to-business (B2B) market research company. B2B International provides bespoke market research solutions for its global clients. B2B International was founded in 1998 and is based in London, United Kingdom.

Buy

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