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  5. Dentsu International Acquires Branded

M&A Deal Summary

Dentsu International Acquires Branded

On October 2, 2018, Dentsu International acquired media company Branded

Acquisition Highlights
  • This is Dentsu International’s 43rd transaction in the Media sector.
  • This is Dentsu International’s 10th transaction in China.

M&A Deal Summary
Date 2018-10-02
Target Branded
Sector Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Branded

Hong Kong, China
Branded Ltd. is a producer of live media events. Branded connects businesses, brands, celebrities and fans through large and small scale events. It specialises in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events. Branded Ltd. was founded in 2002 and is based in Hong Kong.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 119 of 130
Sector: Media M&A 43 of 43
Type: Add-on Acquisition M&A Deals 107 of 118
Country: China M&A 10 of 10
Year: 2018 M&A 10 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-24 Whitespace

Edinburgh, United Kingdom

Whitespace is a creative agency with a focus on digital and brand design, Whitespace has developed into one of Scotland’s major and most awarded creative agencies with a client list that includes Aegon, Sainsbury’s Bank, and the Scottish Government.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-04 B2B International

London, United Kingdom

B2B International is a business-to-business (B2B) market research company. B2B International provides bespoke market research solutions for its global clients. B2B International was founded in 1998 and is based in London, United Kingdom.

Buy -
Mergr

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