Add-on Acquisition • Information Technology

Dentsu International Acquires Bluecom Group

On November 24, 2016, Dentsu International acquired information technology company Bluecom Group

Acquisition Context
  • This is Dentsu International’s 6th transaction in the Information Technology sector.
  • This is Dentsu International’s 9th transaction in China.

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M&A Deal Summary

Date November 24, 2016
Target Bluecom Group
Sector Information Technology
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target Company

Bluecom Group

Shanghai, China
Bluecom Group is a provider of e-commerce consulting, development, localization, third party integration and managed services for businesses.
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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


Deal Context for Buyer #
Overall 91 of 130
Sector: Information Technology 6 of 7
Type: Add-on Acquisition 82 of 118
Country: China 9 of 10
Year: 2016 24 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-16 Gravity Media

New York, New York, United States

Gravity Media is a full-service multicultural marketing agency, that provides creative development, brand planning, video production and marketing services. Gravity Media LLC was established in 2009 and is headquartered in New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-23 Veriplan

Santiago, Chile

Veriplan is a full service media agency.

Buy -