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M&A Deal Summary

Dentsu International Acquires blue-infinity SA

On January 16, 2017, Dentsu International acquired marketing company blue-infinity SA

Acquisition Highlights
  • This is Dentsu International’s 37th transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2017-01-16
Target blue-infinity SA
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

blue-infinity SA

Geneva, Switzerland
blue-infinity SA is a provider of services that include digital transformation, digital marketing, CRM, e-commerce, creative and user experiences (UX).

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 93 of 130
Sector: Marketing M&A 37 of 60
Type: Add-on Acquisition M&A Deals 84 of 118
Country: Switzerland M&A 1 of 2
Year: 2017 M&A 1 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-23 Veriplan

Santiago, Chile

Veriplan is a full service media agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-25 Dwi Sapta Group

Jakarta, Indonesia

Dwi Sapta Group is an independent advertising and media business in Indonesia. Dwi Sapta Group offers advertising, media, PR, digital and activation.

Buy -
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