M&A Deal Summary

Dentsu International Acquires Beijing eLink Advertising Co.

On March 5, 2012, Dentsu International acquired marketing company Beijing eLink Advertising Co.

Acquisition Highlights
  • This is Dentsu International’s 8th transaction in the Marketing sector.
  • This is Dentsu International’s 3rd transaction in China.

M&A Deal Summary

Date 2012-03-05
Target Beijing eLink Advertising Co.
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Beijing eLink Advertising Co.

Beijing, China
Beijing eLink Advertising Co. Ltd. is a media-skilled full service digital agency specialising in marketing communications strategy, online media buying and online PR, as well as website design.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 32 of 130
Sector: Marketing M&A 8 of 60
Type: Add-on Acquisition M&A Deals 29 of 118
Country: China M&A 3 of 10
Year: 2012 M&A 3 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-22 Roundarch

Chicag, Illinois, United States

Roundarch, Inc. (Isobar) is a digital agency which specialises in designing and building enterprise-class digital solutions for clients such as Avis, HBO, Bloomberg Sports, Motorola and the US Air Force.

Buy $125M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-20 Catch Stone Advertising Co.

Beijing, China

Catch Stone Advertising (Beijing) Co. Ltd. is a full service digital media and marketing agency.

Buy -