Add-on Acquisition • Marketing

Dentsu International Acquires Ambient Digital Advertising Service Co.

On July 4, 2019, Dentsu International acquired marketing company Ambient Digital Advertising Service Co.

Acquisition Context
  • This is Dentsu International’s 55th transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Vietnam.

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M&A Deal Summary

Date July 4, 2019
Target Ambient Digital Advertising Service Co.
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target Company

Ambient Digital Advertising Service Co.

Ho Chi Minh City, Vietnam
Ambient Digital Advertising Service Co. Ltd. is an independent digital media agency, that offers services that focus on digital planning and buying, as well as complementary creative and social solutions to their clients. Ambient Digital Advertising Service Co. Ltd. was founded in 2010 and is based in Ho Chi Minh City, Vietnam.
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Buyer Overview 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


Deal Context for Buyer #
Overall 125 of 130
Sector: Marketing 55 of 60
Type: Add-on Acquisition 113 of 118
Country: Vietnam 1 of 1
Year: 2019 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-04 Davanti Consulting

Auckland, New Zealand

Davanti Consulting Ltd. is a digital technology consulting company, that provides integrated solutions through Salesforce Cloud business and technology consulting services for strategic planning and implementation of digital transformation to its clients in New Zealand and Australia. Davanti Consulting Ltd. was founded in 2007 and is based in Auckland, New Zealand.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-29 MuteSix

Los Angeles, California, United States

MuteSix, Inc. combines high-quality creative with extensive knowledge of digital performance and social ad platforms, making it one of Facebook's largest direct-response advertisers. The company offers services in video and graphic design, data analysis, and web and funnel optimization, delivering scalable marketing solutions for clients across a broad spectrum of startups, established blue chips, and challenger brands across various B2B and B2C industries. MuteSix was formed in 2015 and is based in Los Angeles, California.

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