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M&A Deal Summary

Dentsu International Acquires Alesport SA

On February 4, 2016, Dentsu International acquired marketing company Alesport SA

Acquisition Highlights
  • This is Dentsu International’s 23rd transaction in the Marketing sector.
  • This is Dentsu International’s 2nd transaction in Spain.

M&A Deal Summary
Date 2016-02-04
Target Alesport SA
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Alesport SA

Barcelona, Spain
Alesport SA is a sports and event marketing and brand activation specialist.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 70 of 130
Sector: Marketing M&A 23 of 60
Type: Add-on Acquisition M&A Deals 62 of 118
Country: Spain M&A 2 of 2
Year: 2016 M&A 3 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-08 Navegg S.A.

Curitiba, Brazil

Navegg S.A. is a data strategy, targeting and management of digital audiences. Navegg analyzes navigation habits, interests and web audience behavior on desktops or mobile devices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-10 Achtung

Amsterdam, Netherlands

Achtung is a creative agency that provides internet marketing, branding and other related digital services for brands.

Buy -
Mergr

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