M&A Deal Summary

Dentsu International Acquires AdWatch

On June 4, 2008, Dentsu International acquired marketing company AdWatch

Acquisition Highlights
  • This is Dentsu International’s 3rd transaction in the Marketing sector.
  • This is Dentsu International’s 1st transaction in Russia.

M&A Deal Summary

Date 2008-06-04
Target AdWatch
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

AdWatch

Moscow, Russia
AdWatch independent digital marketing agency. its expertise covers strategic planning, online media planning and buying, creative services, website design and build, online PR and below-the-line services and other digital marketing solutions.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 18 of 130
Sector: Marketing M&A 3 of 60
Type: Add-on Acquisition M&A Deals 16 of 118
Country: Russia M&A 1 of 2
Year: 2008 M&A 5 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-05-01 Tempo Media SRL

Bucharest, Romania

Tempo Media SRL is an independent full service advertising agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-11 MenCompany srl

Milan, Italy

MenCompany srl is a provider of strategy, consultancy and execution in events marketing and unconventional media. MenCompany specialises in tailor made one-off events, road-shows and ambient marketing.

Buy -