M&A Deal Summary

Dentsu International Acquires Achtung

On February 10, 2016, Dentsu International acquired marketing company Achtung

Acquisition Highlights
  • This is Dentsu International’s 24th transaction in the Marketing sector.
  • This is Dentsu International’s 4th transaction in the Netherlands.

M&A Deal Summary

Date 2016-02-10
Target Achtung
Sector Marketing
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Achtung

Amsterdam, Netherlands
Achtung is a creative agency that provides internet marketing, branding and other related digital services for brands.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.


DEAL STATS #
Overall 71 of 130
Sector: Marketing M&A 24 of 60
Type: Add-on Acquisition M&A Deals 63 of 118
Country: Netherlands M&A 4 of 5
Year: 2016 M&A 4 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-04 Alesport SA

Barcelona, Spain

Alesport SA is a sports and event marketing and brand activation specialist.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-10 Cardinal Path

Chicago, Illinois, United States

Cardinal Path LLC is a digital data analytic firm that develops tools such as the online analytic maturity model, a framework for assessing enterprise wide analytic maturity.

Buy -