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  5. Dentsu International Acquires Accordant Pty

M&A Deal Summary

Dentsu International Acquires Accordant Pty

On May 1, 2017, Dentsu International acquired digital media company Accordant Pty

Acquisition Highlights
  • This is Dentsu International’s 3rd transaction in the Digital Media sector.
  • This is Dentsu International’s 5th transaction in Australia.

M&A Deal Summary
Date 2017-05-01
Target Accordant Pty
Sector Digital Media
Buyer(s) Dentsu International
Deal Type Add-on Acquisition

Target

Accordant Pty

Surry Hills, Australia
Accordant Pty Ltd. is a data driven customer experience and personalisation agency, further accelerating the network’s growth in this specialist area. Accordant is a certified business solutions partner of Adobe with deep expertise in using data and technology to target, personalise and optimise customer experiences in both paid and owned media.

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Buyer(S) 1

Buyer

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 98 of 130
Sector: Digital Media M&A 3 of 9
Type: Add-on Acquisition M&A Deals 88 of 118
Country: Australia M&A 5 of 5
Year: 2017 M&A 6 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-18 SVG Media Pvt.

Gurgaon, India

SVG Media Pvt. Ltd. is one of the largest independent digital agencies in India. SVG Media includes the flagship brands DGM, Komli and Seventynine. Founded in 2006, SVG Media comprises of over 280 specialists across four major Indian cities Gurgaon, Mumbai, Chennai and Bangalore. It offers diverse digital media competencies including online performance marketing, mobile app distribution, representations, social and web services through its flagship brands. The group has one of the largest client bases in the Indian digital media sector with over 700 monthly active advertiser campaigns locally, as well as international clients in Dubai, Indonesia and China.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-10 Media.at

Vienna, Austria

media.at GmbH is an Austrian full-service media and communication agency. As one of the major media agencies in the market with more than 40 years of experience, media.at is successfully working with clients such as A1 Telekom Austria, Österreichische Lotterien, BAWAG PSK and Österreichische Post. CEO Andreas Knie is responsible for the agency group with 55 communication experts based in Vienna.

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