M&A Deal Summary

Dentsu Group Acquires Tag

On March 7, 2023, Dentsu Group acquired marketing company Tag from Advent International

Acquisition Highlights
  • This is Dentsu Group’s 4th transaction in the Marketing sector.
  • This is Dentsu Group’s 5th transaction in the United Kingdom.

M&A Deal Summary
Date 2023-03-07
Target Tag
Sector Marketing
Buyer(s) Dentsu Group
Sellers(s) Advent International
Deal Type Add-on Acquisition

Target

Tag

Norwich, United Kingdom
Tag is a provider of marketing and communications supply chain services. Tag helps organizations transform business processes, enhance customer conversations and realize the potential of their brands. Tag was founded in 1820 and is based in Norwich, United Kingdom.

Search 200,500 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Dentsu Group

Minato-Ku, Japan
Category Company
Founded 1901
Sector Media
Employees71,127
Revenue 1.30T JPY (2023)
DESCRIPTION

Dentsu Group provides comprehensive advertising services. Dentsu Group was founded in 1901 and is based in Tokyo, Japan.

DEAL STATS #
Overall 10 of 10
Sector (Marketing) 4 of 4
Type (Add-on Acquisition) 8 of 8
Country (United Kingdom) 5 of 5
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-15 Pexlify

London, United Kingdom

Pexlify is a Salesforce Summit and MuleSoft partner that leverages its strong digital transformation capabilities and the deep industry expertise we have gained working with clients in industries such as Financial Services, Hi-Tech, Consumer Goods, and Healthcare. The company provides strategic guidance, discovery sessions, design workshops, and business process analysis through to deployment, change management, and ongoing support. Pexlify was formed in 2015 and is based in London.

Buy -

Seller(S) 1

SELLER

Advent International

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1984
PE ASSETS 76.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Advent is a global private equity firm that targets investments in North America, Europe, Asia, and Latin America. Advent's emerging market efforts are concentrated in Central Europe and Latin America. Advent seeks transactions valued between $50 million and $5 billion and can commit up to $2 billion of equity capital per investment. Broad areas of interest include business & financial services, retail & consumer, technology, media, & telecoms, healthcare & life sciences, and industrial. Prospective transaction types include buyouts, growth capital financings, take privates, and recapitalizations. Advent was formed in 1984 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 213 of 222
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 79 of 82
Country (United Kingdom) 26 of 28
Year (2023) 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-23 LBS Group

Hong Kong, China

LBS Group is a pest control and hygiene solutions company with complementary services such as digital IoT pest monitoring, air purification, and desludging services. The company meets the needs of a wide range of customers in Greater China and the broader region and is the go-to vendor for many of its business partners in Food Services, Retail, Hospitality, Manufacturing, and other end markets. Central to LBS’ culture and philosophy is the importance of caring about people. LBS Group is based in Hong Kong, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-04 Envalior

Düsseldorf, Germany

Envalior specializes in Global Engineering Materials powerhouse offering novel and Innovative solutions to today’s world. Envalior portfolio comprises polyamides (PA6, PA66), polyesters as PBT as well as various specialty materials like PA46, PA410 and specialty polyesters as well as PPS and thermoplastic fiber composites. Envalior was founded in 2023 and is based in Düsseldorf, Germany.

Buy -
Mergr

Product

Company

Legal