M&A Deal Summary

Dentsu Group Acquires LiveArea

On July 7, 2021, Dentsu Group acquired marketing company LiveArea from PFSW

Acquisition Highlights
  • This is Dentsu Group’s 3rd transaction in the Marketing sector.
  • This is Dentsu Group’s 1st transaction in the United States.
  • This is Dentsu Group’s 1st transaction in Washington.

M&A Deal Summary
Date 2021-07-07
Target LiveArea
Sector Marketing
Buyer(s) Dentsu Group
Sellers(s) PFSW
Deal Type Divestiture

Target

LiveArea

Seattle, Washington, United States
LiveArea is a digital creative agency and eCommerce systems integrator. LiveArea’s expertise lies in connecting brands and people through creative commerce experiences that transform the customer journey. LiveArea was founded in 2009 and is based in Seattle, Washington.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Dentsu Group

Minato-Ku, Japan
Category Company
Founded 1901
Sector Media
Employees71,127
Revenue 1.30T JPY (2023)
DESCRIPTION

Dentsu Group provides comprehensive advertising services. Dentsu Group was founded in 1901 and is based in Tokyo, Japan.

DEAL STATS #
Overall 8 of 10
Sector (Marketing) 3 of 4
Type (Divestiture) 1 of 1
State (Washington) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-17 Shanghai EBP Internet Technology

Shanghai, China

Shanghai EBP Internet Technology Co. Ltd. is an e-commerce agency. EBP provides brand e-commerce consulting, go-to-market strategy, integrated marketing campaigns, online store operation, user experience optimization, and brand data bank solutions to its clients in the Chinese market. Shanghai EBP Internet Technology Co. Ltd. was founded in 2012 and is based in Shanghai, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-15 Pexlify

London, United Kingdom

Pexlify is a Salesforce Summit and MuleSoft partner that leverages its strong digital transformation capabilities and the deep industry expertise we have gained working with clients in industries such as Financial Services, Hi-Tech, Consumer Goods, and Healthcare. The company provides strategic guidance, discovery sessions, design workshops, and business process analysis through to deployment, change management, and ongoing support. Pexlify was formed in 2015 and is based in London.

Buy -

Seller(S) 1

SELLER

PFSW

Allen, Texas, United States
Category Company
Founded 1994
Sector Software
Revenue 295M USD (2022)
DESCRIPTION

PFSW is a commerce service provider of solutions including digital strategy consulting, digital agency and marketing services, technology development services, business process outsourcing services, and a complete omni-channel technology ecosystem. PFSW was founded in 1994 and is based in Allen, Texas.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Washington) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-08 Conexus

Basingstoke, United Kingdom

Conexus Ltd. is a consultant and system integrator for omni-channel commerce solutions.

Buy -
Mergr

Product

Company

Legal