M&A Deal Summary

Dentsu Aegis Network Acquires The SPOKE Agency

On December 19, 2014, Dentsu Aegis Network acquired media company The SPOKE Agency

Acquisition Highlights
  • This is Dentsu Aegis Network’s 31st transaction in the Media sector.
  • This is Dentsu Aegis Network’s 3rd transaction in Canada.
  • This is Dentsu Aegis Network’s 2nd transaction in Ontario.

M&A Deal Summary
Date 2014-12-19
Target The SPOKE Agency
Sector Media
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

The SPOKE Agency

Toronto, Ontario, Canada
The SPOKE Agency Ltd. is a digital creative firm. SPOKE’s progressive agency model merges strategic planning, creative and content production, experiential marketing, media planning, buying and placement for brands in the lifestyle, retail and entertainment sectors.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 59 of 130
Sector (Media) 31 of 43
Type (Add-on Acquisition) 53 of 118
State (Ontario) 2 of 3
Country (Canada) 3 of 4
Year (2014) 15 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-16 Rockett Interactive

Cary, North Carolina, United States

Rockett Interactive, Inc. is a digital marketing agency. Rockett Interactive focuses on utilising data and analytics to guide the strategic development of smart, highly effective digital marketing programmes for its clients.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-30 WATMedia Pvt

Mumbai, India

WATMedia Pvt Ltd. is a digital and social media agency that helps brands connect, converse, collaborate and co-create with its target customers.

Buy -
Mergr

Product

Company

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