M&A Deal Summary

Dentsu Aegis Network Acquires Steadman Group

On July 2, 2008, Dentsu Aegis Network acquired media company Steadman Group

Acquisition Highlights
  • This is Dentsu Aegis Network’s 14th transaction in the Media sector.
  • This is Dentsu Aegis Network’s 1st transaction in Kenya.

M&A Deal Summary
Date 2008-07-02
Target Steadman Group
Sector Media
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

Steadman Group

Nairobi, Kenya
Steadman Group is an independent research agency. Steadman provides custom market research and media monitoring for local and regional African businesses as well as a number of international clients.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 20 of 130
Sector (Media) 14 of 43
Type (Add-on Acquisition) 18 of 118
Country (Kenya) 1 of 1
Year (2008) 7 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-11 MenCompany srl

Milan, Italy

MenCompany srl is a provider of strategy, consultancy and execution in events marketing and unconventional media. MenCompany specialises in tailor made one-off events, road-shows and ambient marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-25 Aposition

France

Aposition is an independent search engine marketing agency (SEO) optimisation specialists. It advises clients how to organise their website in order to maximise their presence in non-paid for, or organic, search engine listings.

Buy -
Mergr

Product

Company

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