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M&A Deal Summary

Dentsu Aegis Network Acquires Sesliharfler

On May 25, 2017, Dentsu Aegis Network acquired digital media company Sesliharfler

Acquisition Highlights
  • This is Dentsu Aegis Network’s 4th transaction in the Digital Media sector.
  • This is Dentsu Aegis Network’s 1st transaction in Turkey.

M&A Deal Summary
Date 2017-05-25
Target Sesliharfler
Sector Digital Media
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

Sesliharfler

istanbul, Turkey
Sesliharfler is a digital agency, delivering holistic digital marketing solutions to clients including P&G, Nestlé, Enerjisa, Mondelēz and Kent Gida. SesliHarfler is known for achieving high client satisfaction, with 45 digital experts servicing clients in the FMCG, automotive, manufacturing and banking sectors. The agency has been recognised in both local and global creative and effectiveness awards including the Effies and the Kirmizi awards.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 100 of 130
Sector (Digital Media) 4 of 9
Type (Add-on Acquisition) 90 of 118
Country (Turkey) 1 of 1
Year (2017) 8 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-10 Media.at

Vienna, Austria

media.at GmbH is an Austrian full-service media and communication agency. As one of the major media agencies in the market with more than 40 years of experience, media.at is successfully working with clients such as A1 Telekom Austria, Österreichische Lotterien, BAWAG PSK and Österreichische Post. CEO Andreas Knie is responsible for the agency group with 55 communication experts based in Vienna.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-01 Outfox Intelligence AB

Stockholm, Sweden

Outfox Intelligence AB is a digital analytics and conversion company in Sweden. Outfox is a consultant company with expertise within digital analysis and conversion optimization. By gathering, processing and analyzing information, Outfox provides insights to its customers which strengthens their business. Outfox is also sales and service partner to Google Analytics 360 Suite. Since the start, Outfox has helped many organizations to become data-driven. Among customers are strong brands and international companies.

Buy -
Mergr

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