M&A Deal Summary

Dentsu Aegis Network Acquires Rockett Interactive

On December 16, 2014, Dentsu Aegis Network acquired media company Rockett Interactive

Acquisition Highlights
  • This is Dentsu Aegis Network’s 30th transaction in the Media sector.
  • This is Dentsu Aegis Network’s 9th transaction in the United States.
  • This is Dentsu Aegis Network’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2014-12-16
Target Rockett Interactive
Sector Media
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

Rockett Interactive

Cary, North Carolina, United States
Rockett Interactive, Inc. is a digital marketing agency. Rockett Interactive focuses on utilising data and analytics to guide the strategic development of smart, highly effective digital marketing programmes for its clients.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 58 of 130
Sector (Media) 30 of 43
Type (Add-on Acquisition) 52 of 118
State (North Carolina) 1 of 1
Country (United States) 9 of 27
Year (2014) 14 of 15
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-11 OOH Plus Participações

Sao Paulo, Brazil

OOH Plus Participações Ltda is a provider of market analysis, research and social media solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-19 The SPOKE Agency

Toronto, Ontario, Canada

The SPOKE Agency Ltd. is a digital creative firm. SPOKE’s progressive agency model merges strategic planning, creative and content production, experiential marketing, media planning, buying and placement for brands in the lifestyle, retail and entertainment sectors.

Buy -
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