M&A Deal Summary

Dentsu Aegis Network Acquires Master Ad

On August 25, 2011, Dentsu Aegis Network acquired marketing company Master Ad for 15M EUR

Acquisition Highlights
  • This is Dentsu Aegis Network’s 6th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 2nd largest (disclosed) transaction.
  • This is Dentsu Aegis Network’s 2nd transaction in Russia.

M&A Deal Summary
Date 2011-08-25
Target Master Ad
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition
Deal Value 15M EUR

Target

Master Ad

Moscow, Russia
Master Ad LLC is a full-service out-of-home agency. The company specialises in planning and buying of outdoor media campaigns, creating innovative non-standard Out of Home solutions.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 29 of 130
Sector (Marketing) 6 of 60
Type (Add-on Acquisition) 26 of 118
Country (Russia) 2 of 2
Year (2011) 5 of 5
Size (of disclosed) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-27 Synovate

Auckland, New Zealand

Synovate Ltd. provides market research services.

Sell £525M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-30 The Upper Storey Pte

Singapore, Singapore

The Upper Storey Pte Ltd. is a digital creative agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.

Buy -
Mergr

Product

Company

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