M&A Deal Summary

Dentsu Aegis Network Acquires iProspect

On December 22, 2004, Dentsu Aegis Network acquired marketing company iProspect for 50M USD

Acquisition Highlights
  • This is Dentsu Aegis Network’s 1st transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 2nd largest (disclosed) transaction.
  • This is Dentsu Aegis Network’s 1st transaction in Germany.

M&A Deal Summary

Date 2004-12-22
Target iProspect
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

iProspect

Hamburg, Germany
iProspect GmbH is a digital performance marketing agency.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 1 of 130
Sector (Marketing) 1 of 60
Type (Add-on Acquisition) 1 of 118
Country (Germany) 1 of 3
Year (2004) 1 of 1
Size (of disclosed) 2 of 6
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-30 Interview-NSS

Amsterdam, Netherlands

Interview-NSS is an independent full-service market research business. Its areas of particular expertise include polling, customer satisfaction and loyalty, media and branding research.

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