M&A Deal Summary

Dentsu Aegis Network Acquires DEG

On December 18, 2018, Dentsu Aegis Network acquired marketing company DEG

Acquisition Highlights
  • This is Dentsu Aegis Network’s 54th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 22nd transaction in the United States.
  • This is Dentsu Aegis Network’s 1st transaction in Kansas.

M&A Deal Summary
Date 2018-12-18
Target DEG
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition
Advisor(s) Petsky Prunier LLC (Financial)

Target

DEG

Overland Park, Kansas, United States
Digital Evolution Group (DEG) is a provider of data-driven marketing, commerce and collaboration solutions in the US market. The firm offers a comprehensive suite of marketing and technology services that enable brands to implement and integrate e-commerce platforms with digital marketing strategy and campaigns.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 123 of 130
Sector (Marketing) 54 of 60
Type (Add-on Acquisition) 111 of 118
State (Kansas) 1 of 1
Country (United States) 22 of 27
Year (2018) 14 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-17 Videobeat Networks

Hamburg, Germany

Videobeat Networks GmbH is a media and content agency in Germany. Videobeat is a full-service agency for TV and online video campaigns. The agency, a leading expert for data-driven video advertising, has developed proprietary software to enhance the placement, management and analysis of video content across all platforms and optimized in real time.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-04 Davanti Consulting

Auckland, New Zealand

Davanti Consulting Ltd. is a digital technology consulting company, that provides integrated solutions through Salesforce Cloud business and technology consulting services for strategic planning and implementation of digital transformation to its clients in New Zealand and Australia. Davanti Consulting Ltd. was founded in 2007 and is based in Auckland, New Zealand.

Buy -
Mergr

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