M&A Deal Summary

Dentsu Aegis Network Acquires Communicate 2

On August 9, 2012, Dentsu Aegis Network acquired marketing company Communicate 2

Acquisition Highlights
  • This is Dentsu Aegis Network’s 12th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 1st transaction in India.

M&A Deal Summary

Date 2012-08-09
Target Communicate 2
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

Communicate 2

Mumbai, India
Communicate 2 is one of India's digital consultancies focused on the large enterprises sector.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 36 of 130
Sector (Marketing) 12 of 60
Type (Add-on Acquisition) 33 of 118
Country (India) 1 of 6
Year (2012) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-01 I Spy Marketing

London, United Kingdom

I Spy Marketing Ltd. is a digital marketing agency that delivers integrated search, social, display, conversion and mobile campaigns.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-01 Irokeesi Oy

Helsinki, Finland

Irokeesi Oy operates as a marketing agency.

Buy -