M&A Deal Summary

Dentsu Aegis Network Acquires Ambient Digital Advertising Service

On July 4, 2019, Dentsu Aegis Network acquired marketing company Ambient Digital Advertising Service

Acquisition Highlights
  • This is Dentsu Aegis Network’s 55th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 1st transaction in Vietnam.

M&A Deal Summary
Date 2019-07-04
Target Ambient Digital Advertising Service
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

Ambient Digital Advertising Service

Ho Chi Minh City, Vietnam
Ambient Digital Advertising Service Co. Ltd. is an independent digital media agency, that offers services that focus on digital planning and buying, as well as complementary creative and social solutions to their clients. Ambient Digital Advertising Service Co. Ltd. was founded in 2010 and is based in Ho Chi Minh City, Vietnam.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 125 of 130
Sector (Marketing) 55 of 60
Type (Add-on Acquisition) 113 of 118
Country (Vietnam) 1 of 1
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-04 Davanti Consulting

Auckland, New Zealand

Davanti Consulting Ltd. is a digital technology consulting company, that provides integrated solutions through Salesforce Cloud business and technology consulting services for strategic planning and implementation of digital transformation to its clients in New Zealand and Australia. Davanti Consulting Ltd. was founded in 2007 and is based in Auckland, New Zealand.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-29 MuteSix

Los Angeles, California, United States

MuteSix, Inc. combines high-quality creative with extensive knowledge of digital performance and social ad platforms, making it one of Facebook's largest direct-response advertisers. The company offers services in video and graphic design, data analysis, and web and funnel optimization, delivering scalable marketing solutions for clients across a broad spectrum of startups, established blue chips, and challenger brands across various B2B and B2C industries. MuteSix was formed in 2015 and is based in Los Angeles, California.

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