M&A Deal Summary

Dentsu Aegis Network Acquires AdWatch

On June 4, 2008, Dentsu Aegis Network acquired marketing company AdWatch

Acquisition Highlights
  • This is Dentsu Aegis Network’s 3rd transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 1st transaction in Russia.

M&A Deal Summary
Date 2008-06-04
Target AdWatch
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

AdWatch

Moscow, Russia
AdWatch independent digital marketing agency. its expertise covers strategic planning, online media planning and buying, creative services, website design and build, online PR and below-the-line services and other digital marketing solutions.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 18 of 130
Sector (Marketing) 3 of 60
Type (Add-on Acquisition) 16 of 118
Country (Russia) 1 of 2
Year (2008) 5 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-05-01 Tempo Media SRL

Bucharest, Romania

Tempo Media SRL is an independent full service advertising agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-11 MenCompany srl

Milan, Italy

MenCompany srl is a provider of strategy, consultancy and execution in events marketing and unconventional media. MenCompany specialises in tailor made one-off events, road-shows and ambient marketing.

Buy -
Mergr

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