M&A Deal Summary

Dentsu Aegis Network Acquires 4Cite Marketing

On January 30, 2020, Dentsu Aegis Network acquired marketing company 4Cite Marketing

Acquisition Highlights
  • This is Dentsu Aegis Network’s 59th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 26th transaction in the United States.
  • This is Dentsu Aegis Network’s 7th transaction in New York.

M&A Deal Summary
Date 2020-01-30
Target 4Cite Marketing
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

4Cite Marketing

Albany, New York, United States
4Cite Marketing is a data services technology company in the eCommerce sector. 4Cite Consumer Insights Interaction Hub™ uses innovative web visitor identification technology and advanced data and analytics to identify previously unidentifiable customers and influence purchasing activity. 4Cite Marketing was established in 2010 and is based in Albany, New York.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 129 of 130
Sector (Marketing) 59 of 60
Type (Add-on Acquisition) 117 of 118
State (New York) 7 of 8
Country (United States) 26 of 27
Year (2020) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-27 Digital Pi

Dallas, Texas, United States

Digital Pi, Inc. is a full-service B2B digital marketing agency focused on marketing automation consulting services that help companies get the most value from their investment in Marketo Engage and integrated technologies. Digital Pi defined the widely adopted Digital Pi Gold Standard framework, a blueprint for achieving measurable and repeatable marketing with Adobe Engage.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-13 Media Storm

New York, New York, United States

Media Storm is a data-driven marketing agency that has created an integrated solution of identifying and converting hand-raisers and driving greater ROI through accountable and active media. Media Storm data science and optimization platform, JubaPlus, has replaced traditional planning, allowing for unmatched predictability and true business results.

Buy -
Mergr

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