Add-on Acquisition • Marketing

Dentsu Group Acquires Pontomobi Tecnologia Informatica

On October 15, 2015, Dentsu Group acquired marketing company Pontomobi Tecnologia Informatica

Acquisition Context
  • This is Dentsu Group’s 1st transaction in the Marketing sector.
  • This is Dentsu Group’s 1st transaction in Brazil.

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M&A Deal Summary

Date October 15, 2015
Target Pontomobi Tecnologia Informatica
Sector Marketing
Buyer(s) Dentsu Group
Deal Type Add-on Acquisition

Target Company

Pontomobi Tecnologia Informatica

Sao Paulo, Brazil
Pontomobi Tecnologia Informatica Ltda is a mobile marketing agency that offers consulting and development related to mobile strategies for companies, products and services.
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Buyer Overview 1

Buyer

Dentsu Group

Tokyo, Japan

Category Company
Founded 1901
Sector Media
Employees67,667
Revenue 1.41T JPY (2024)
DESCRIPTION

Dentsu Group provides comprehensive advertising services. Dentsu Group was founded in 1901 and is based in Tokyo, Japan.


Deal Context for Buyer #
Overall 4 of 10
Sector: Marketing 1 of 4
Type: Add-on Acquisition 3 of 8
Country: Brazil 1 of 1
Year: 2015 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-14 John Brown Media

London, United Kingdom

John Brown Media Ltd. is a UK contract publisher producing high quality magazines for a range of corporate clients, and is noted for its creativity and editorial content and ability to generate incremental revenue for its clients from the publications it produces.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-12 Re:Production

Newcastle upon Tyne, United Kingdom

Re:Production Ltd. is a TV production company. Re:Production delivers high-quality production solutions for TV commercials, animation and idents, and radio from its dedicated studios. Re:Production Ltd. was founded in 2010 and is based in Newcastle upon Tyne, United Kingdom.

Buy -

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