Add-on Acquisition • Internet Software and Services

Demandware Acquires Tomax

On January 12, 2015, Demandware acquired internet software and services company Tomax for 75M USD

Acquisition Context

This is Demandware’s 3rd transaction in the Internet Software and Services sector.
This is Demandware’s largest (disclosed) transaction.
This is Demandware’s 3rd transaction in the United States.
This is Demandware’s 1st transaction in Utah.

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M&A Deal Summary
Date	January 12, 2015
Target	Tomax
Sector	Internet Software and Services
Buyer(s)	Demandware
Deal Type	Add-on Acquisition
Deal Value	75M USD

Target Company

Tomax

Salt Lake City, Utah, United States

Tomax Corporation offers a cloud-based Retail.net solution, an integrated, modular solution suite including master data management, merchandising, operations, point-of-sale and workforce management. Representing over 50 retail chains with over 15,000 storefronts and millions of customers and store associates each month, Tomax provides the retail industry's first and most advanced real-time, on-demand retail management software-as-a-service suite.

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Buyer Overview 1

Buyer

Demandware

Burlington, Massachusetts, United States

Category	Company
Founded	2004
Sector	Internet Software and Services
Employees	1,024
Revenue	237M USD (2015)

DESCRIPTION

Demandware's corporate headquarters in Burlington, Massachusetts.

Demandware is a provider of enterprise cloud commerce solutions, enabling retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. Demandware was formed in 2004 and is based in Burlington, Massachusetts.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Internet Software and Services	3 of 3
Type: Add-on Acquisition	3 of 3
State: Utah	1 of 1
Country: United States	3 of 3
Year: 2015	1 of 1
Size (of disclosed)	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-10-14	CQuotient Cambridge, Massachusetts, United States CQuotient is a next-generation cloud personalization provider.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-10-14

CQuotient

Cambridge, Massachusetts, United States

CQuotient is a next-generation cloud personalization provider.

Buy

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